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How to Win While Negotiating a Car Deal

When the FBI is negotiating a hostage case and there are 4 hostages, they can’t just save 2 and leave the other 2 for the other side… That wouldn’t be FBI anymore.

Negotiating a car deal can be tricky, especially when the goal is unclear. There are a few important factors when buying a vehicle and making sure that you get exactly what best fits your wants and needs at the best price. However, sometimes we think that the best and lowest price is the best deal.

My perspective changed one day while buying a car from one of the best auction lanes in the nation, which also had the best auctioneer. He said something in the midst of a bidding battle that really stuck with me, and the outcomes were never the same. The vehicle was super clean and had a great color combination that was also highly optioned… preceding a similar model, but a not so attractive one.


He said “Guys, it is not the low price, but what you are getting – and you’re getting a hell of a car here – being cheap won’t get you this one.”

People stay away from the cheapest Ferrari on the market for a reason. The wrong red on a Ferrari might not sell for a year… the same is true for many cars, Ferrari is not the only car.


What I also realized is that all vehicles sell at the auction; high price and low price, highly equipped and standard, clean as well as rough, one-of-a-kind and not so much. As people say, there is a car for everyone. But are you just like everyone else?

Handshake and handing over keys

With us, it’s precision that counts. And just like we are attracted to the very unique specs with distinct makes, models, and trims – while shopping at the auction and buying the cleanest cars we can find – we attract people that want the same. And we understand that we don’t attract everyone.


The reality is, you can find cars on the market, as well as in auctions, that are less expensive than others. But is that what will truly satisfy you? Is that the final outcome you are after – the price? What if you negotiate and get the best price on the market, but not the best deal? Are you truly winning in that case?

We buy these vehicles because we want to, because they are better than the other ones. Price is important, but what’s more important is what you are getting and keeping for months and years… wouldn’t you think?

Aram Tosunyan, Operating Partner | Akron, OH

– Aram Tosunyan, Operating Partner


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What people say about us

Todd Long was extremely professional & knowledgeable about the vehicle that I was interested. He was very patient on explaining the needed details... on the Bentley Continental GT…even provided the CARFAX. He the went the extra mile to virtual show the vehicle and ensure my experience was very satisfying. He has been great on following-up to ensure everything is locked-in and total more
Love the selection these guys have to offer! Todd was great help as well as everybody else I spoke with. Will be shopping here again🤩
What an amazing team to work with. We highly recommend working with TODD, so make sure to ask for him! We are out of state and this man did any and... everything we needed him to, including a very detailed overview of the car via FaceTime. Good people, good help, couldn’t ask for more!!⚡️ Thank you sir!!😉read more
Recently traded in my vehicle + purchased a vehicle! Todd was awesome to work with! The whole staff + the owner was very friendly. They gave me a... great price for my trade in + made our deal happen fast and efficient. Can't wait to buy another car from Perfect Auto Collection!read more
I was shopping for Mercedes s65 amg dealing with Todd Long he was an amazing sales person and definitely went way out of his way to help me out... doing everything virtual so I’d never have to leave the house giving me the 360 view of the vehicle on FaceTime(which was awesome, also answered every one of my 1000 question’s) and appraisal for my car the whole 9. Unfortunately I end up buying the Mercedes from a different lot due to the amount of owners on the one they had available but if they had the vehicle that I bought at their lot Todd is the man to go to!!!! definitely highly recommend,very professional and very punctual. Thank you so much for your time and wish you nothing but the best my friend take care. Hopefully you can help me get my wife’s car in the near future. Thanks again🙏-Andrewread more
Richard got me in car I loved not just wanted . He walked me around the whole collection with knowledge on most aspects of everything I was asking... about . Tod also helped me out big time. Very pleasant place with amazing staff . Highly more
Had a great and pleasant experience working with Todd over at Perfect Auto Collection. Made my first out of state car buying experience a breeze. He... video called me and showed me all the ins and outs of the car I chose. Also pointed out any, if any, imperfections. I’d definitely recommend him and the rest of the team at Perfect Auto Collection to anyone who’s in the market! 10/10!!read more
Working with the Perfect Auto Collection team was an awesome experience. I live in Illinois and travel for work but Todd Long and team helped me... purchase an amazing car. I would definitely recommend Perfect Auto, Todd, and Mike. I will be buying from them again. Thank you Perfect Auto Collection!read more
I bought my car from Perfect Auto Collection in Sept. '22 and could not have been happier. I was hesitant to buy a car (the most expensive I've ever... owned) sight-unseen from 700 miles away, but Todd and the team made the whole experience flawless. From our video walkarounds to coordinating financing, text updates to shipping, everything went quickly and smoothly. Todd had great follow-up, and I honestly feel like the experience was better than I had when shopping locally. And when the car arrived.... just wow. It was everything it was represented to be and literally better than I expected. And while I won't be in the market for another car anytime soon, when the time comes, PAC will be the first dealership I call!read more